What are the key practical factors that help "build" a successful brand? How do we select the product that we will launch, which metrics will help me reach the right conclusions? Which are the modern Trends and how can I turn the Market survey to an increase in sales? These are just some of the challenges that a marketer faces today. Using basic tools, launching and 360 communications examples, we will see how market leaders ensure success inside an especially competitive environment.

Seminar program

09:00 – 09:30 Welcome to PepsiCo
09:30 – 10:30 Introduction to Marketing
10:30 – 11:00 Case study Snacks – Lays Baked (Part A’)
11:00 – 11:15 Break
11:15 – 12:00 Case study Snacks – Lays Baked (Part B’)
12:00 – 13:00 Case study Snacks – Lays Baked (Part C’)
13:00 – 14:00  Lunch Break
14:00 – 15:15 Case study Beverages – Lipton Linea (Part A’)
15:15 – 15:30 Break
15:30 – 16:45 Case study Beverages – Lipton Linea (Part B’)
16:45 – 17:00  Q&As - Discussion

Join now

Join now by filling out the form below and by uploading your resume in the PepsiCo School database.

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Participant Selection Terms
The participants will be selected by draw that will take place at the Tasty Foods SA and Pepsico-Ivi LTD headquarters (22nd km National Road Athinon-Lamias, Agios Stefanos), in the presence of an attorney, at least two weeks prior to the beginning of each training program. The exact date and time of the draws shall be announced on this website at least three days prior to each draw. All unemployed university graduates and graduates from higher technological education, with a valid unemployment card issued by OAED (Manpower Employment Organization), who wish to develop their professional knowledge and skills in various fields, are eligible to participate in the training programs. Since the training is specialized and includes terminology in English, good knowledge of English is required for the participants’ convenience. Any candidate who wishes may attend the draw procedure, as long as they make a request by calling 0030 210 6298000 by 17.00 of the day before the draw. 30 participants and 30 substitutes will be selected with each draw, whose names will be posted on the www.pepsicoschool.gr website and on the other PepsiCo School social media accounts, and shall remain posted until the completion of each training program and for a reasonable period of time thereafter. Furthermore, the selected participants will receive an e-mail informing them about their selection. The selected participants will need to respond affirmatively regarding their participation within 7 days, and to send a copy of their valid unemployment card issued by OAED (Greek Manpower Employment Organization), a copy of their diploma and their Identity Card or valid Passport. In case of non-response or negative response, or failure to submit the valid unemployment card issued by OAED, the first substitute in line will take their place.